(Image: CNET/CBS Interactive)

Apple TV only graduated from a company’s “hobby” territory into a vital actor in a radio space.

At an eventuality in San Francisco, a association announced a new set-top box designed with a vital room in mind. The new box lands with a code new demeanour and brings a best of iOS — including Siri and Apple Music — to a television.

Costing $149 for 32GB storage, and $199 for 64GB, a box will be accessible for sequence in late October.

The set-top box comes with a 64-bit chip, and HDMI and Ethernet ports.

It will also come with a code new remote control, dubbed a Siri Remote. Apple’s Eddy Cue pronounced a new Siri remote has a new potion touch-based aspect for pointing and correctness for interacting with a new TV user interface.

‘”Show me humorous TV shows,’ and Siri will give we a list of comedies,” pronounced Cue. In a demo, he explained how it’s also probable to skip brazen and skip behind with elementary healthy denunciation commands and to accept on-screen information associated to a calm with questions like “who stars in this?”.

Siri will be means to hunt Netflix, Hulu, Showtime, and iTunes, among others in due time.

Apple TV will run a new handling complement — a association calls it tvOS — that is built on a substructure of iOS, permitting developers to daub into existent technologies like Metal and Xcode. That means as many as 11 million purebred developers could move a whole resources of new apps and games to a new platform.

The set-top box will come with a possess dedicated App Store, permitting viewers to download games and apps from their vital room couch.

“The destiny of TV is apps,” pronounced arch executive Tim Cook.

Developers can entrance a new tvOS developer pack starting Wednesday.

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